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Marketing executives are responsible for listening to their customers, keeping their finger on the pulse of the marketplace, using what they learn to develop products and services that meet (and exceed) customer needs and staying in touch to keep customers satisfied. More than anything else, modern marketing is about developing innovative solutions to customer problems and taking better care of your customers than your competitors do.
Continuous changes in social and economic systems creates new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must be continually responsive to cultural differences, quality concerns, and ethical issues.
A career path in marketing typically begins in an entry-level position in advertising, retailing, logistics and distribution, marketing research, personal selling, or product management. Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.